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The Challenge
The Saudi Arabia Tourism authority wanted to create a compelling video demonstration for its China division, aimed at inviting people from China to visit Saudi Arabia. The key challenges were to ensure accurate lip-sync for Chinese-speaking characters, craft culturally relevant elements, and deliver a welcoming message.
What We’ve Done
We developed a “Demo for China Division” for Saudi Arabia Tourism in 2024. They focused on overcoming cross-cultural communication barriers using AI:
Lip-sync & Chinese Speaking: Implemented advanced AI techniques to achieve precise lip-synchronization for characters speaking Chinese, ensuring authenticity.
Cultural Elements Crafting: Integrated culturally specific visuals and narrative elements designed to resonate with the target Chinese audience.
This demonstration showcased how AI could be used to create highly targeted and culturally sensitive tourism promotions, effectively inviting a new demographic to explore Saudi Arabia.