Mixing AI with CGI for maximum impact

Client:

Cameron Williamson

Category:

AI Design

Start Date:

May 16, 2023

End Date:

July 20, 2024

Tag:

Design, Creative, AI

Budgets:

$40,000.00 USD

The Challenge

LG, a leading electronics company, needed an innovative way to showcase their products by seamlessly blending them into various environments and scenarios. The project required managing product re-skinning, character insertion, maintaining product consistency across different visuals, and implementing dynamic color-grading.

What We’ve Done

We delivered an “AI + CGI” project for LG in 2024. They employed a sophisticated combination of artificial intelligence and computer-generated imagery to meet LG’s complex requirements:

Product Re-skinning & Consistency: Ensured LG products were accurately and consistently represented, even when placed in diverse digital settings.
Character Insertion: Integrated characters naturally within the AI-generated scenes alongside the products.
Dynamic Color-Grading: Applied advanced color-grading techniques to create visually stunning and cohesive imagery that adapted to different environments.

This AI and CGI-driven approach enabled LG to present their products in fresh, engaging ways, highlighting their features and versatility through high-quality, dynamic visuals.